Mastering Profits by Measuring Value with Shaun Sykes

Welcome to Episode Three of the Oklahoma Tree Guys podcast, where we dive into the world of small business economics with Shaun Sykes, the general manager of Arbor Image Tree Care. In this episode, we explore the journey from a small-town upbringing to leading operations at a successful tree care company. Shaun shares insights into the importance of marketing, sales, and specialization in tree care services, challenging the notion that diversification is always the key to growth. We also discuss the impact of proper pricing strategies, the significance of customer relationships, and innovative methods to stay profitable during the off-season. Join us for a fun and enlightening conversation on mastering small business economics in the tree care industry.